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Stay in touch with all latest info about Google Business Profiles, Reviews and Optimisation
It’s pretty simple! Here's the deal: Google is now strongly prioritizing businesses that have keywords from user searches in their customer reviews. Yep, that means if your customer raved about your “best chicken soup in Melbourne” in their review, you’ve got a golden ticket to the top 3 spots on Google Maps when someone searches for “soup Melbourne.”
Exciting news from the world of Google search! Google is ditching continuous scroll on search results, and this change is a game-changer for small businesses like yours. Let's dive into why this is such a big deal and how it can help your local business thrive. Why This Change is a Big Win With the end of continuous scroll, users will see fewer search results on the first page. This means they're more likely to click on a Google Business Profile (GBP) instead of endless website links. This shift can significantly boost your business's visibility. Did you know over 80% of people already click on a Google Business Profile when searching for local businesses? Now, this number is set to rise even more. The End of Website SEO? Let's face it, traditional website SEO might be on its way out for small businesses. Instead of pouring resources into optimizing your website to rank on page one (a near impossible feat for most), it's more effective to focus on local SEO and your Google Business Profile. Your GBP is your online storefront, and with this new change, it just solidified itself as the prime real estate for attracting customers. Actionable Tips for Maximizing Your GBP Complete Your Profile: Make sure every section of your Google Business Profile is filled out. Include detailed descriptions, services, business hours, and contact information. Get Reviews: Encourage happy customers to leave reviews. Not only do they boost your profile’s credibility, but they also influence Google's ranking. Regular Updates: Post updates about your business, special offers, and new products. This keeps your profile active and engaging. Add Photos: High-quality photos of your products, services, and team can make your profile stand out and look more appealing. Keywords Matter: Use relevant keywords in your business description and posts to help Google match your profile with search queries. Let’s get you competing online with our Google Business Profile Optimisation… https://www.reviewd.com.au/optimisation
The Truth About Ranking Your Google Business Profile Want to hear the truth about ranking your Google Business Profile at the top of Google Maps? Buckle up, because the reality is that, like everything else worth having, it takes a lot of time, ongoing effort, and skill to achieve and maintain a top spot. Every day, we encounter someone surprised to learn that you need to regularly post updates and make modifications to your Google Business Profile if you want it to rank in the top three and stay there. If it were easy, everyone would be in the top three, which, of course, isn't possible. Google loves consistency because they want active business owners on their platform. A few months ago, we discussed how Google reset the playing field. They don't just rank businesses with the most reviews at the top. Instead, they give newer businesses or those with fewer reviews but more frequent updates a chance to rank higher. Google also only shows a few weeks of posts on Google Business Profiles, indicating they care about recent updates. Promotions expire after one year. This trend of favoring recent information isn't limited to Business Profiles. Google loves new information! How can you use this realization to your advantage? Google gives you several opportunities to regularly update your Google Business Profile: post updates, upload images, get reviews, reply to reviews, ask questions, answer questions, add services, change service descriptions, and add offers. If you do this consistently, you can get your profile ranking in the top 3 in just a few months. Being in the top 3, also known as the map pack, can 10x+ your customers and revenue since an estimated 50%+ of all clicks go to the businesses in the top 3. Let’s get you competing online with our Google Business Profile Optimisation… https://www.reviewd.com.au/optimisation
If you're like us, you're probably still scratching your head trying to figure out why they would do this. Instead of speculating, let’s just talk about what this means moving forward. In case you're not familiar with this metric, it's what tells you how many people clicked the call button or your phone number on your Google business profile, which is a pretty helpful metric to see how well you are performing on Google Maps. It's only accompanied by a few other metrics like website clicks and direction lookups, so it's a pretty big loss for reporting. This doesn't take effect until July 31st of this year, so we all have time to figure out if this matters to your business and, if so, how we can keep tracking calls. If you decide that tracking calls is important to you, what you can do is start using a call-tracking system. The way these call tracking systems for Google Business Profiles work is by giving you a new number that you'll put onto your Google Business Profile, and when someone calls it, it redirects the call to your actual phone number. This mechanism allows them to see how often you got called and report on it. Clearly, it's not as ideal as the built-in solution Google has had for years, and it also creates more issues because now your phone number on Google might not match your phone number on Apple Maps and Bing, which could cause confusion for both potential customers and search engines. Again… we’re still scratching our heads here. For now, I think we should play the waiting game and see what Google announces next for call tracking rather than jumping right in and implementing a solution that we might not need in a few months, which might also cause more issues than it’s worth. Let’s get you competing online with our Google Business Profile Optimisation… https://www.reviewd.com.au/optimisation
